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The Lightbulb Moment
The Lightbulb Moment

The Lightbulb Moment

—The surprising impact of less-celebrated inventions and the moments of inspiration that made them possible.
Documentary, News

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Record to watch 2 episodes in the next two weeks

    Florida: How Real Estate Rogues Invented Florida as We Know It
    Mauve: The Fake Color That Made Our Modern World

  • When first presented with the like button Facebook CEO Mark Zuckerberg worried that a quick thumbs up or down would discourage more meaningful online interaction but eventually his team changed his mind and transformed the world.
    Watch free

  • The Cubicle was originally designed to set workers free; a futuristic designer named Robert Propst dreamed up the cubicle as a groovy 1960s workplace utopia that would unleash the modern knowledge worker's vast untapped potential.
    Watch free

  • Barcodes have radically changed global commerce, helping fuel the rise of everything from massive companies like Walmart to world powers like China, and it all started with a man daydreaming on a beach in 1949.
    Watch free
  • Florida: How Real Estate Rogues Invented Florida as We Know It

    Florida wasn't always the Sunshine State; in the 1920s, an army of real estate boosters set out to redefine Florida from an economic backwater to a ritzy vacation destination, sparking a land boom the likes of which America had never seen before.
    Upcoming
  • Mauve: The Fake Color That Made Our Modern World

    In 1856, a chemistry student accidentally created a strange substance with a rich purple hue; Mauve takes over the fashion industry, make food look more appetizing, and enable stunning advances in medicine.
    Upcoming

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The Lightbulb Moment

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The surprising impact of less-celebrated inventions and the moments of inspiration that made them possible.

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